Advertising Articles Reklame artikler

Celebrity Branding Celebrity Branding

Celebrity Branding Celebrity Branding

Celebrity branding is a method of advertising which uses the services of a celebrity to stimulate a product or collaboration with the help of their fame and status in the combine. Celebrity branding er en metode til reklame, som benytter sig af en berømthed til at stimulere et produkt eller et samarbejde med hjælp fra deres berømmelse og status i mejetærskeren. This method has several approaches; it charge involve a celebrity simply appearing in a begging and the celebrity can be signed for attending events for promotion. Denne metode har flere tilgange, og det gebyr indebære en berømthed blot vises i en tiggeri og berømthed kan blive indgået for at deltage i arrangementer for forfremmelse. Another method is to start a product line using their name as a brand. En anden metode er at starte en produktserie bruger deres navn som et varemærke. Perfume and garments are the largest product lines involving such a promotion. Parfumerende og beklaedningsgenstande er de største produktgrupper der involverer en sådan forfremmelse. All the top actors, singers and models are known to give their name to a certain brand or licensed products. Alle de bedste skuespillere, sangere og modeller er kendt for at give deres navn til et bestemt mærke eller licenserede produkter. Jennifer Lopez started her own line of clothing a while ago which features designer clothes personally designed by her. Jennifer Lopez startede hendes egen linje af beklædning et stykke tid siden, og som features designer tøj personligt designet af hende.

A customer’s buying behavior is hugely influenced by famous people. En kundes købsadfærden er meget påvirket af berømte mennesker. Marketing experts, using associative learning principles, analyzes the lifestyle of the celebrities to properly appropriate them to the brand which depicts them perfectly. Marketing eksperter, ved hjælp af associative learning principper, analyserer livsstil af berømtheder til korrekt passende dem til den brand, der afbilder dem perfekt. Their fashion sense, appeal, awareness, fame and public image are reviewed thoroughly to assign them the right charity work or product. Deres mode forstand, appel, bevidsthed, berømmelse og offentlige image bliver gennemgået grundigt for at tildele dem ret velgørende arbejde eller produkt. Repetition, blocking, CS pre - exposure, extinction, overshadowing, belongingness, and association set size are the principles on the basis of which analysis is done like the famous Miss World Aishwarya Rai of India who has very beautiful eyes was chosen to campaign for eye donation remain. Gentagelse, blokering, CS pre - eksponering, udslettelse, overskygger, belongingness, og foreningsfrihed sæt størrelse er de principper der ligger til grund for analysen er færdig som den berømte Miss World Aishwarya Rai i Indien der har meget smukke øjne blev valgt til kampagnen for øjet donation tilbage. Some of the celebrities are known for their distinct voice. Nogle af de berømtheder er kendt for deres distinkte stemme. This impression led to the voice - over method in advertising. Dette indtryk førte til stemmen - over metoden i reklamer. Their voices merely attract customers when used in a commercial. Deres stemmer blot tiltrække kunder, når de anvendes i en kommerciel.

Today, nearly twenty percent of the advertising pull utilizes celebrity endorsement. I dag, næsten tyve procent af reklamemarkedet pull udnytter berømthed godkendelse. A celebrity is bound to endorse many products and brands over a promenade of time. En berømthed er forpligtet til at godkende mange produkter og mærker over en promenade af tid. Each time a different image of the celebrity is over projected to the public. Hver gang et andet billede af den berømthed er over fremskrevet til offentligheden. The care should keep in mind the previous identity and play accordingly. CARE skal huske på den tidligere identitet og spille i overensstemmelse hermed. Beetling a different person every time will sustain the interest of the customers, but at the same time the two identities shouldn’t conflict with each other. Beetling en anden person, hver gang vil fastholde interessen blandt de kunder, men på samme tid de to identiteter bør ikke i konflikt med hinanden. The captain of England soccer team David Beckham has endorsed many products. Kaptajnen England soccer team David Beckham har støttet mange produkter. Go advertising for Gillette, his taste for hairstyles was considered and he was given a bald look. Gå reklamer for Gillette, hans smag for hairstyles blev betragtet og han fik en skaldet look. When campaigning for Police his passion for fashion was portrayed all over and heavily jeweled David Beckham was depicted. Når kæmpet for Politi hans passion for mode blev portrætteret hele og stærkt jeweled David Beckham var afbildet.

If a celebrity isn’t flush with being pictured differently each time he or she can create a graphic image or logo of their own which can be used each time they advertise for a particular stab. Hvis en berømthed er ikke flugter med at være afbilledet anderledes hver gang han eller hun kan skabe et grafisk billede eller logo i deres eget, som kan bruges hver gang, de reklamerer for en bestemt Stab. The logo can return the personality of the respective celebrity, like the font can be stylish if the celebrity is fashion conscious like Jennifer Lopez who created a logo of JLO, which is used to advertise perfume and even clothing line of her own. Logoet kan vende tilbage personlighed af de respektive berømthed, som skriften kan være stilfuld, hvis berømthed er mode bevidste gerne Jennifer Lopez der skabt et logo JLO, som bruges til at reklamere for parfume og endda tøj linje i hendes eget. Another advantage in this approach is that the brand can still be appealing to the crowds even alongside the celebrity has lost his or her looks as they won’t require visual recognition and aids in the long - term negotiations. En anden fordel ved denne fremgangsmåde er, at mærke stadig kan appellere til de skarer endda side om side med de kendtes har mistet hans eller hendes udseende som de ikke vil kræve visuelle anerkendelse og støtte på lang - sigt forhandlinger. The celebrity logo itself carries the style and attitude. De kendtes logo selv bærer stil og attitude.

Millions of dollars are in that invested by marketers to get the promotional support of super stars every year. Millioner af dollars er i, at der investeres ved marketingfolk at få støtte til reklame for super stjerner hvert år. Davie Brown Entertainment has an agency fully devoted to the meaning of choosing a celebrity for a product. Davie Brown Entertainment har et agentur fuldt afsat til betydningen af at vælge en berømthed for et produkt. They not only judge a celebrity’s caliber to affect brand affinity and consumer’s taste but also design the advertisements for the celebrities to feature in it. De er ikke blot dømme en berømthed's kaliber at påvirke brand affinitet og forbrugernes smag, men også designe reklameindslag for berømtheder til funktionen i den.

website translator