Advertising Articles Oglašavanje Članci

Advertising Through Advergaming Oglašavanje putem Advergaming

Advergaming: Advertising through video games Advergaming: oglašavanje putem video-igre

The seasoning of using video games to promote a particular product or an organization is known as “Advergaming”. U začin korištenja video igre za promicanje određeni proizvod ili organizacija koja je poznata kao "Advergaming". Wired magazine least used this term in a column to describe the commissioning of free online games by large companies, in 2001. Žičani magazin najmanje koristi ovaj pojam u stupcu opisati puštanja u besplatne online igre koje velike tvrtke, u 2001. There are three categories of Advergaming: ATL Advergaming, BTL Advergaming and TTL Advergaming. Postoje tri kategorije Advergaming: Advergaming ATL, BTL Advergaming i TTL Advergaming.

ATL Advergaming can be vaguely explained as a promotional video game. ATL Advergaming može biti nejasno objasnio je kao promotivni video igre. The business incorporates interactive video games on their website so as to create more awareness about their product among the website visitors. Poslovni uključuje interaktivni video igara na svoje web stranice kako bi se stvorili više svijesti o njihovim proizvodima među posjetiteljima web stranicu. This method is also used to attract more visitors to the site and to increase the traffic flow on the website. Ova metoda se koristi kako bi privukli više posjetitelja na site i povećanja protoka prometa na web stranici. If the games are made for product advertising, the crack is highlighted in the game. Ako su igre napravili za oglašavanje proizvoda, na pukotine je istaknuo u igri.

Before the invention of the internet, floppy disks and later compact disks were used as a pillar to promote games and in turn a particular product. Prije izuma interneta, diskete, a kasnije su kompaktni disk koristi kao stup za promicanje igre i pretvoriti u određenom proizvodu. It started with floppy disk basically to create awareness as well as product promotion. Ona je započela sa diskete osnovi za stvaranje svijesti, kao i promocije proizvoda. The first Advergame was distributed by American Home Food, which was developed by Chef Boyardee. Prvi Advergame je raspodijeljena po američkom Home Hrana, koji je razvijen od strane Boyardee kuhar. Taco Bell and Coca Cola followed it by giving customers floppy disks containing promotional games. Taco Bell i Coca Cola pratila ga daje kupcima diskete sadrže promotivne igre. The first Advergame to be distributed on compact disk was by Chex and General Mill. Prvi Advergame se distribuiraju na kompaktni disk je po Chex i general Mill. The graphics of these games have matured from arcade style flash to three - dimensional. Grafika ove igre je sazreo iz arkadni stil flash tri - prostoran.

BTL Advergaming comprises of recruitment tools like In - game advertising, militiamen and edutainment. BTL Advergaming sastoji od alata kao što su regrutiranje U - utakmica za oglašavanje, militiamen i edutainment. Usually the mascot of the particular company is depicted as the hero in same games. Obično je maskota za pojedine tvrtke je prikazan kao junak u istom igre. Pepsi man and Burger man were the mascots used in promotional games designed by Pepsi and Burger King respectively. Pepsi čovjeka i Burger čovjeka bili su zaštitni likovi koji se koriste u promotivne igre designed by Pepsi i Burger King respektivno. The storyline of these games can be commercial, educational or political like the game American Army created to attract new youth towards devoting their life to multitude and also games meant to promote sports like Disposition Single racing are also a part of this technique. Priču od ove igre može biti komercijalna, obrazovne ili kao politička igra Vojska Američka kreirana za privlačenje novih mladih prema devoting njihov život i mnoštvo igara značio za promicanje sportova poput Dispozicija Jednokrevetna trke također su dio ove tehnike.

In - game advertising is more commercial type and is purely targeted for promotion of the product via the game. U - igra oglašavanje je više komercijalnih vrsta i ciljano je isključivo za promociju proizvoda kroz igru. This is really picking up and even movies are promoted by this method. Ovo je stvarno branje gore i filmovi su čak i promovira ovu metodu. Like on the website of the movie, The Mummy, there are games which have a storyline similar to the movie and the player is given education of the facts about the movie and its subject, Egyptian Mummy. Kao i na internet stranici od filma, a mumija, postoje igre koje imaju sličnu priču za film i igrač je dao obrazovanje činjenice o filmu i njegovih predmeta, egipatska mumija. Educational Advergaming refers to games that portray a moral message to the players. Obrazovni Advergaming odnosi na igre koje prikazuju moralnu poruku na igrača.

These games can also act as a medium of advertisement themselves like in the video amusement of EA Sports; banners of Pepsi line the frame of the game. Te igre mogu također djelovati kao medij oglašavanja sebe kao u video-zabavni i EA Sports, bannera i Pepsi linija okviru ove igre. By using this strategy the companies are able to administer low price or free games to the consumers. Korištenjem ove strategije kompanije su u mogućnosti vršiti niske cijene ili besplatno igre za potrošače. This is also effective in reducing the amount of games that posses a monthly cost. To je također učinkovit u smanjenju količinu igara koja posjeduje mjesečni trošak.

TTL Advergaming or through the line Advergaming is the most rare form of Advergaming. TTL Advergaming ili preko linija Advergaming je većina rijetki oblik Advergaming. URL links are embedded into a game that takes the players to the web pages, which has BTL Advergaming. URL veze su ugrađeni u igru koja traje igrača na web stranicama, što je BTL Advergaming. Different methods are used to attract the player to a particular webpage. Različite metode se koriste za privlačenje igrača na određenu web stranicu. In the game ” Enter the Matrix” URL hyperlinks are depicted in the background, which the player is forced to click to minor in about the facts relating to the plot of the next level and at the same time advertises about the product. U igri "Unesite Matrix" URL hiperlinkovi su opisane u background, koji je igrač je prisiljen da kliknete na maloljetnika u o činjenicama odnose na sljedeći zemljištem u razini i istovremeno advertises o proizvodu. The curiosity to learn about the theme of the game attracts the player, although it know-how not be necessary to click to finish the game. U radoznalosti, da bi saznali o temi igre privlači igrača, iako to know-how-a neće biti potrebno kliknuti kako biste završili igru. Such kinds of games are usually known as link - chases as one link leave lead to another. Takva vrsta igre su obično poznati kao poveznicu - chases kao jednu vezu ostavljaju dovesti do druge. Website visitors are sometimes tempted with a prize to prompt them to click the URL. Web stranica posjetiteljima se ponekad sa napastuje nagradu za redak ih kliknite na URL-a.

This technique of advertising is really salubrious as it not only creates consciousness among the player but also among his friends who lands the website upon friend’s suggestion. Ova tehnika oglašavanja je zaista ljekovit kao što ne samo da stvara svijest među igrač, ali i među njegovim prijateljima koji zemljišta web stranica na prijedlog prijatelja. The success of Advergaming is dependant on discussion of mouth and thus is also known as viral marketing. Uspjeh ovisi Advergaming je na raspravi u usta i na taj način je poznat i kao virusni marketing. In the year 2004, this industry generated around $83. U 2004 godini, ovo industriji generira oko 83 dolara. 6 million and involved 105 million players. 6 milijuna i 105 milijuna uključenih igrača.

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