Advertising Articles Advertising Articles

Celebrity Branding Slavna osoba Branding

Celebrity Branding Slavna osoba Branding

Celebrity branding is a method of advertising which uses the services of a celebrity to stimulate a product or collaboration with the help of their fame and status in the combine. Slavna osoba brandiranje je način oglašavanja koja koristi usluge je slavna osoba za poticanje suradnje proizvod ili uz pomoć njihovih slavu i status u kombinirati. This method has several approaches; it charge involve a celebrity simply appearing in a begging and the celebrity can be signed for attending events for promotion. Ova metoda ima nekoliko pristupa, ona naplaćuje uključivati jedna slavna osoba jednostavno se pojavljuju u prosio i slavna osoba može biti potpisan za pohađanje događanja za promociju. Another method is to start a product line using their name as a brand. Drugi način je da pokrenete proizvod line koristeći njihovo ime kao brand. Perfume and garments are the largest product lines involving such a promotion. Parfema i haljine su najveći linije proizvoda koje uključuju takve promocije. All the top actors, singers and models are known to give their name to a certain brand or licensed products. Sve vrh glumci, pjevači i modeli poznati su dati njihovo ime na određeni brand ili licencirane proizvode. Jennifer Lopez started her own line of clothing a while ago which features designer clothes personally designed by her. Jennifer Lopez je započeo svoju liniju odjeće neko vrijeme prije mogućnosti koje dizajner odjeće osobno designed by joj.

A customer’s buying behavior is hugely influenced by famous people. A kupca kupuju hugely je ponašanje pod utjecajem slavni ljudi. Marketing experts, using associative learning principles, analyzes the lifestyle of the celebrities to properly appropriate them to the brand which depicts them perfectly. Marketing stručnjaka, koristeći asocijativni učenje načela, analizira lifestyle i slavne osobe, kako bi ispravno odgovarajuće ih brand koji prikazuje ih savršeno. Their fashion sense, appeal, awareness, fame and public image are reviewed thoroughly to assign them the right charity work or product. Njihova modna smislu, žalbe, svijesti, glas javnosti i slike su temeljito pregledan kako bi im dodijeliti pravo djelo ljubavi ili proizvod. Repetition, blocking, CS pre - exposure, extinction, overshadowing, belongingness, and association set size are the principles on the basis of which analysis is done like the famous Miss World Aishwarya Rai of India who has very beautiful eyes was chosen to campaign for eye donation remain. Ponavljanje, blokiranja, CS pre - izloženost, extinction, zamracivanju, belongingness, udruga i postavite veličinu su principi na osnovu kojih se vrši analizu kao što je slavni Miss World Aishwarya Rai Indije koji je veoma lijepih očiju je tako odabran, da se kampanja za oko donacija ostati. Some of the celebrities are known for their distinct voice. Neki od slavne osobe su poznati po svojoj upečatljiv glas. This impression led to the voice - over method in advertising. Ovaj dojam je dovela do glasa - preko metoda u oglašavanje. Their voices merely attract customers when used in a commercial. Njihovi glasovi samo privući kupce kada se koristi u komercijalne.

Today, nearly twenty percent of the advertising pull utilizes celebrity endorsement. Danas, skoro dvadeset odsto od oglašavanja povuci koristi slavna osoba ugovoru. A celebrity is bound to endorse many products and brands over a promenade of time. A slavna osoba je dužna ovjeriti mnogih proizvoda i brandova iznad šetališta vremena. Each time a different image of the celebrity is over projected to the public. Svaki put drugu sliku od slavna osoba je preko projicirane za javnost. The care should keep in mind the previous identity and play accordingly. Skrb treba da imajte na umu prethodne identiteta i igrati u skladu s tim. Beetling a different person every time will sustain the interest of the customers, but at the same time the two identities shouldn’t conflict with each other. Beetling drugu osobu svaki put će se održati u interesu kupaca, ali istovremeno dva identiteta ne bi trebala sukob sa svakim drugim. The captain of England soccer team David Beckham has endorsed many products. Kapetan Engleske fudbalsku reprezentaciju David Beckham je potvrdio brojne proizvode. Go advertising for Gillette, his taste for hairstyles was considered and he was given a bald look. Idi oglašavanja za Gillette, njegov ukus za hairstyles je razmatran i on je dobio ćelav izgled. When campaigning for Police his passion for fashion was portrayed all over and heavily jeweled David Beckham was depicted. Kada kampanje za policije njegova strast za fashion portrayed je sve više i teško jeweled David Beckham je opisan.

If a celebrity isn’t flush with being pictured differently each time he or she can create a graphic image or logo of their own which can be used each time they advertise for a particular stab. Ako je slavna osoba nije u istoj razini kao pictured drugačije svaki put kada on ili ona može stvoriti slika ili logotipa vlastitih koji se može koristiti svaki put kada se oglašavati za određenu zabiti. The logo can return the personality of the respective celebrity, like the font can be stylish if the celebrity is fashion conscious like Jennifer Lopez who created a logo of JLO, which is used to advertise perfume and even clothing line of her own. Logo može vratiti ličnosti odgovarajuće slavna osoba, kao što je font može biti stilski ako je slavna osoba je modni svjesno kao Jennifer Lopez koji izradili logo, JLO, koji se koristi da bi oglašavao parfema, čak i odjeća line vlastitih. Another advantage in this approach is that the brand can still be appealing to the crowds even alongside the celebrity has lost his or her looks as they won’t require visual recognition and aids in the long - term negotiations. Još jedna prednost u ovom pristupu je da je brand, još uvijek možete biti atraktivan na gužve i uz slavna osoba je izgubila svoju izgleda kao oni neće zahtijevati vizualna prepoznatljivost i pomagala u long - term pregovora. The celebrity logo itself carries the style and attitude. Slavna osoba u sebi nosi logo stil i stav.

Millions of dollars are in that invested by marketers to get the promotional support of super stars every year. Milijuni dolara su u to uložio po trgovcima kako bi dobili promotivni potporu super zvijezde svake godine. Davie Brown Entertainment has an agency fully devoted to the meaning of choosing a celebrity for a product. Davie Brown Zabava je agencija u potpunosti posvećena smislu odabira slavna osoba za proizvod. They not only judge a celebrity’s caliber to affect brand affinity and consumer’s taste but also design the advertisements for the celebrities to feature in it. Oni ne samo da sudim slavna osoba jedna je kalibar da utječu na brand afiniteta i potrošački ukus, ali i dizajn, reklame za slavne osobe na značajku u njoj.

website translator