Advertising Articles Oglašavanje Članci

Impact Of Colors In Advertisements Utjecaj boje na reklame

Impact of Colors in Advertisements Utjecaj boje na Oglasi

Human inventiveness receives signals faster through eyes rather than ears. Ljudska inventiveness prima signal preko brža očima nego ušima. Visual appearance is supposed to be more appealing when compared to any other senses, no matter what the medium of presentation is. Vizualni izgled je trebalo da bude više povjerenja kada u odnosu na bilo koju drugu suosjeća, bez obzira na medij prezentacije je. So, there are methods by which one importance increase the visual appeal. Dakle, postoji metoda po kojoj jedna važnost povećanja vizualne žalbe. Other senses facilitate visual appeal, and are also important to concentrate on. Ostala osjetila olakšati vizualni apel, a također važno da se koncentriraju na.

Typical example is color when accompanied veil audio, and writing. Tipičan primjer je boju kada popraćena audio veo, i pisanja. According to a study, big budget companies spend billions in the color mart research, which helps in product and packaging evolvement. Prema istraživanju, veliki proračun potrošiti milijarde tvrtki u boji Mart istraživanja, koja pomaže u proizvoda i ambalaže evolvement. Color, along with content, helps to pertain the absorption of the visitor and makes him surf the website longer. Boja, zajedno sa sadržajem, pomaže da se odnose na upijanje od posjetitelja i čini ga surfati web stranica više. A colorful article will make the reader read it till the end. U članku boja učinit će čitatelju čitati do kraja. Color makes things look more amiable. Boja čini stvari izgledaju više društven.

Colors are known to influence the behavior of a being. Boje se zna da utječu na ponašanje nekog bića. Like blue color is said to have a relaxing effect. Kao i plave boje je rekao da ima opuštajući efekt. Cardinal represents passion and love. Kardinal predstavlja strast i ljubav. A dating website can hold red as the background color. A Dating website može držati crvene kao boju pozadine. Rapidly food restaurants have dazzling picture of food beautifully decorated pasted on the walls. Brzo hrana restorani imaju sjajan slike hrane lijepo uređena zalijepljen na zidu. This tempts the taste buds of the customer and the customer pounces on the food, comestible and leaves quickly. To je tempts okus buds od gosta i gost pounces na hranu, jestiv i ostavlja brzo. And this is exactly the reaction expected. A to je upravo očekuje reakciju.

Light effects can also be used to play with the mind of the on - looker. Slabi učinci mogu se također koristiti za igrati s uma i na - posmatrač. Advertisements, especially for food products, retain strategically placed lights. Oglasi, posebno za prehrambenih proizvoda, čuvanje strateški postavljena svjetla. The light effects trigger the hormones in the brain, which increases the hunger. Svjetlosni efekti pokrenuti hormona u mozgu, što povećava glad. If the same is placed in a slightly dim light, it won’t be equally tempting. Ako isti se nalazi u neznatno oslabile svjetlo, on neće biti jednako primamljiva.

Countries around the world have different cultures that relate a color to an occasion or emotion. Zemlje širom svijeta imaju različite kulture koje se odnose na boju priliku ili emocija. Climatic conditions also angle to this. Klimatskim uvjetima i kut za to. Like in America, people relate black to death and where as in Asia, transparent is related to death. Kao u Americi, ljudi se odnose na crne smrti i gdje, kao u Aziji, transparentno se odnose na smrt. People living near the equator like warm colors and people living nearer to the poles relating cold colors. Osobe koje žive u blizini ekvator poput tople boje i ljudi koji žive bliže odnose na motkama hladne boje.

It’sa must for an advertiser to have the knowledge about the colors and what they refer too. It'sa za oglašivača mora imati znanje o bojama, a što se odnosi previše. Black stands for elegance, sophistication, seduction and mystery. Black se zalaže za elegancije, sofisticiranost, zavođenje i otajstvo. White stands for peace, tested, clean, mild and youthful. Bijela se zalaže za mir, testirani, čisto, blage i mladenačkim. Gold stands for prestige, good humor and elite. Zlatna zalaže za prestiž, dobar smisao za humor i elita. Silver stands for prestige, scientific and cold. Srebrna zalaže za prestiž, znanstvene i hladno. Yellow stands for warmth, happiness and cheer. Žuto označava toplinu, veselje i klicanje. Orange stands for warmth, cheer, and vibrant. Narančasta označava toplinu, razveseliti, i jarke. Red stands for love, excitement, strength, passion, and danger. Crvena označava ljubav, uzbuđenje, snagu, strast i opasnost. Pink stands for nurture, sweet, soft, and security. Pink se zalaže za njegovanje, slatko, mekano, i sigurnosti. Green stands for nature, fresh, fertility and abundance. Zelena štandovima za prirodu, svježi, plodnosti i obilja. Blue stands for cool, trust, belonging and reliability. Plavo označava kul, povjerenja, pripadaju i pouzdanost. And lastly Purple stands for spiritual, royalty, and dignity. I na kraju Ljubičasta zalaže za duhovnim, naknade, i dostojanstvo.

From the advertiser’s point of view, we can conclude that colors can determine the shopping habits of customers. Od oglašivača gledišta, možemo zaključiti da boje mogu odrediti shopping navike potrošača. Black, disconsolate, red and orange attract impulsive buyers. Crni, beznadan, crvene i narančaste impulzivan privući kupce. Smart shoppers are predisposed to pink, aglow blue and navy blue colors. Smart kupci su predisponiran da ružičasta, plava i aglow mornarica plava boja. Companies use colors in logo, advertisement, etc., to pass the right message to the customer. Tvrtke koristiti boje na logo, Oglasa, itd., proći pravo poruku na kupca. Wal - Mart advertise has a navy blue background and its catch line is “We sell for less”, which means smart customers are their goal. Wal - Mart oglašavati mornarica ima plavu podlogu i njegov ulov linija je "Mi prodati za manje", što znači da su njihove pametne klijente cilj. Mercedes has a silver logo, true to its class. Mercedes ima srebra logotip, vjerni svoje klase.

Before designing an advertisement, the targeted customers should be recognized and the advertisers shouldn’t use the colors that are their personal favorites but according to the ad campaign. Prije oblikovanja Oglasa, ciljanim korisnicima trebala bi biti priznata i oglašivačima ne bi trebalo koristiti boje koje su njihove osobne favorite, ali prema oglasnu kampanju. Advertisement for children should have bright and vibrant colors. Advertisement za djecu treba imati svijetle i jarke boje. Yellow, red, blue and green, which are the primary colors, are the colors, which attract the children, which is why parents buy those colors for their kids. Žute, crvene, plave i zelene, koje su osnovne boje su boje koje privlače djecu, što je razlog zašto roditelji kupimo one boje za svoju djecu. These colors enact warmth, sweetness, trust, reliability, playfulness and security. Ove boje odigrati topline, slatkoće, povjerenje, pouzdanost, playfulness i sigurnost.

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